{"id":1132,"date":"2017-05-12T19:32:50","date_gmt":"2017-05-12T19:32:50","guid":{"rendered":"http:\/\/www.geschmack-intl.com\/?p=1132"},"modified":"2022-04-24T22:10:21","modified_gmt":"2022-04-24T22:10:21","slug":"international-womens-day-2017","status":"publish","type":"post","link":"https:\/\/www.geschmack-intl.com\/?p=1132","title":{"rendered":"IKEA"},"content":{"rendered":"<p>International Women&#8217;s Day 2017. As any global industry leader worth their salt, IKEA wants to promote their work to support equality. It&#8217;s a way of showing their commitment as well as using their global reach to promote IWF.<\/p>\n<p><strong>So far so good. But:<\/strong><br \/>\nSeeing how women&#8217;s rights don&#8217;t come in a flat box, IKEA needs to find ways to convince local markets that promoting IWF is a good idea worth spending time, work and money on &#8211; despite the slim returns in terms of cash revenue.<\/p>\n<p><a href=\"https:\/\/www.geschmack-intl.com\/?attachment_id=1522\" rel=\"attachment wp-att-1522\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1522\" src=\"https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo.jpg\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo.jpg 1000w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo-300x300.jpg 300w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo-150x150.jpg 150w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo-768x768.jpg 768w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo-560x560.jpg 560w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/Ayo-540x540.jpg 540w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Our solution was to base the messaging around products. By integrating IKEA products into the story, local markets can regard IWF content as part of their everyday marketing, but with a deeper context. And judging by the examples below, it worked as planned.<\/p>\n<p><a href=\"https:\/\/www.geschmack-intl.com\/?attachment_id=1140\" rel=\"attachment wp-att-1140\"><img decoding=\"async\" class=\"size-full wp-image-1140 alignnone\" src=\"https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/montage_small.png\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/montage_small.png 600w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/montage_small-113x150.png 113w, https:\/\/www.geschmack-intl.com\/wp-content\/uploads\/2017\/05\/montage_small-225x300.png 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>International Women&#8217;s Day 2017. As any global industry leader worth their salt, IKEA wants to promote their work to support equality. It&#8217;s a way of showing their commitment as well as using their global reach to promote IWF. So far so good. But: Seeing how women&#8217;s rights don&#8217;t come in a flat box, IKEA needs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1132"}],"version-history":[{"count":10,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions\/1536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geschmack-intl.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}