About me

Henrik Engström. Copywriter and creative strategist.

I’ve been working for various clients and agencies since 1994. Currently based in Lidingö outside Stockholm, I’ve previously spent twelve years in Copenhagen working for some of the top agencies in Denmark. And before that – we’re talking pre-iPhone days here – I worked for a number of agencies in Malmö.

Most of my work experience is based around Fast Moving Consumer Goods, from diapers and washing powders, to cars and trucks. I’m comfortable working for multinational companies, and I am familiar with the particular challenges that comes with that.

My main focus is B2C, but I’ve worked with several B2B and CRM clients over the years. In print, digital and film. I write in Swedish, English and – within certain limitations – Danish. I’m available as freelance copywriter, or as part of a team.